Collaboration Work

Stupid Cupid — a Collina Strada x Valentine's concept collection. A bold, sustainable and playful reinterpretation of self expression, built on the idea of rejecting the traditional notions of the holiday and embracing an anti-romance spirit.

The collection distorts romantic themes into something more chaotic, like love itself. It embraces playful contradictions: hyperfeminine elements combined with segmented tailoring and asymmetry, clownish whimsy meeting comfortable romance through sustainable design.

The mismatched prints and surreal layering mixed with hand-finished elements are all created using upcycled fabric, dead stock textiles and natural dyeing methods, to ensure it does not come at the cost of the planet. Stupid Cupid is a love letter to those who find beauty in the unusual.